ASUS

ASUS is a globally recognized leader in high-performance computing, consumer electronics, and professional-grade networking hardware. Known for its innovation, durability, and design excellence, ASUS delivers cutting-edge technology across laptops, gaming systems, motherboards, monitors, and networking products — serving both personal and business markets worldwide.

As an Authorized Partner of ASUS in the UAE, New Trend Computer Networks plays a key role in distributing ASUS’s networking portfolio, including ZenWiFi mesh systems, RT-AX series Wi-Fi 6 routers, and commercial access points. Our relationship also extends to providing ASUS client solutions for educational institutions, creative professionals, and power users seeking reliable and high-performance devices.

With robust logistics, trusted channel partnerships, and technical knowledge, New Trend ensures that ASUS innovations reach the right hands, across retail, online, and enterprise procurement.

Awards & Acknowledgments:

• Best Wi-Fi Router Brand – Global Recognition (PCMag)
• Top Partner – Middle East SMB Channel
• Best in Country UAE – Performance Category
• Outstanding Reseller Contribution – 2023
• Networking Reseller of the Year – ICT Champion Awards (2023 & 2024)
• Reseller Middle East Partner Excellence Awards – 2024

Looking Forward:

Together with ASUS, we are investing in broader market reach for Wi-Fi 7 solutions, gaming and creator-focused laptops, and AI-powered routers. New Trend will continue to expand channel development, participate in product launch campaigns, and deliver training for partners to better serve diverse ASUS customer segments.